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CSR Activities ~Social Contribution Activities~
1. Basic Idea
"Respect for Human Life and Dignity," as one of our management principles, is also a
basic principle for our social contribution activities.
The company’s sustainable growth is supported by the existence of autonomous employees with
distinctive personalities, which cannot be attained without social support. Every employee should
try to see things from other points of view before acting, commit to individual assigned work,
and aim to be a worthy person contributing to society and the community. A company where such employees
work is accordingly thought to be a worthy company, trusted by society and its customers.
Voluntarily participating in volunteer activities is a worthy endeavor.
It is important for us to continuously pursue small but virtuous activities.
2. Main social contribution activities
Management of the Corporate Forest (Hitachi Capital Forest) and Employees’ Volunteer Activities
We participated in the “Corporate Forest” system led by the Forest Agency, and in 1992 we were the first company to commit to forest resources conservation. We launched a club led by volunteer employees as a symbol of the “Corporate Forest” in 1999, and now engage in various activities such as tree planting, forest growing, forest beautification, and coastal beautification.
Supporting Employee Volunteer Activities
Through our holiday system and environmental volunteer club support, we help our employees' volunteer activities.
Such activities are highly evaluated, and we received a “Nice Assist award” (in the “Enterprise in Tokyo” category) in the 2nd “One more Life Worker’s Volunteer award” which is one of the labour support programs (*) led by the Ministry of Health, Labour and Welfare, in February 2004.
* This program is intended to support workers who temporarily leave their jobs to participate in social activities they are interested in, such as volunteer activities, to broaden their lives. This also leads to a richer life after retirement due to forming a network in the community.
Supporting Handicapped Artists
We have supported handicapped artist activities by adopting their paintings for our printed materials (such as calendars, label sets, and Hitachi capital shareholder correspondence) since 1992, and co-sponsored the “Artbility award” (formerly known as the "Handicapped Art Bank award”) in 1995. Since 1998, we have additionally offered the “Hitachi Capital Special award” to help handicapped artists become financially independent and disseminate their art to the public.
Selling Products made by the Mentally Handicapped
Since 1995, products made at nationwide SELP (vocational aid center) shops, where mentally handicapped people work to become financially independent, have been introduced in our card member magazine and gone on sale through mail order.
Consumer Education on Credit Cards
Since 2000, we have dispatched employees (qualified as advisory specialists for consumer affairs) to lecture consumers on the use of credit cards.
Education Support Foundation
We support various educational promotion activities in homes and schools, through the Hitachi, Ltd. Education support foundation.